Marketing for pediatric dental practices
Pediatric dentistry is marketed to parents, not patients. A parent is choosing someone they trust with their child, usually while juggling work, school and a dozen other things. They want quick answers, easy booking and reassurance that their child will be comfortable. We build pediatric marketing around what parents need to see before they call.
Marketing to parents, not patients
Parents often search on a phone, a few minutes at a time, between other tasks. They want to know if you take their insurance, when you are open, where you are, what age to bring a child in, and how your team handles nervous kids. If you care for children with special needs, say so clearly and explain how. Your marketing should answer these questions fast and in a friendly tone. Playful graphics are fine. Hiding basic information behind them is not.
Local search for kids dentist searches
Parents search for things like "pediatric dentist near me" or "kids dentist" plus a town name. We make sure your Google Business Profile uses the right category, shows current hours for each office, and has real photos of your space. We build pages for the services parents look for, such as first visits, cleanings, sealants and emergency visits for kids, so each search has a clear page to land on. More detail is on our dental SEO page.
A website that answers first-visit questions
The first visit is the biggest unknown for most parents. Your website should explain what happens, how long it takes, whether a parent can stay in the room, and how to prepare a nervous child. Add photos of the actual rooms and the team. Keep forms short and booking easy on a phone, and if you have online scheduling, put it on every page. Our dental websites page covers how we build sites like this, and our website conversion checklist lists the basics every dental site should have.
Reviews from parents
Parents trust what other families say. A steady flow of honest Google reviews helps them choose. Ask every family the same way after their visit, by text or email with a direct link. Google's rules do not allow you to offer anything in return for a review, to ask only the happy families, or to ask for specific wording, so keep the request simple and send it to everyone. Reply to reviews in a warm, general way, and never confirm details about a child's treatment in a public reply. Our reputation management service can run this for you.
Back-to-school and recall timing
Pediatric schedules follow the school year. School breaks tend to fill up with checkups, and many families want appointments before classes start. We plan campaigns and reminders around those windows in your area, and we help you fill slower months by reminding families who are due for a visit. Social posts that show your team and office keep your practice familiar between visits. Our social media service covers that side.
Follow-up that fits a parent's day
A parent who fills out a form at lunch may not answer a call at 2 PM. We set up follow-up by text and email as well as phone, so families can reply when it suits them. Every inquiry gets a quick first reply and a clear next step, and your team sees who has not booked yet. Call tracking and form tracking show which pages, ads and listings brought each family in, and you get a monthly report that says plainly what is working and what we are changing. Our funnels and CRM service covers how this is set up.
Ads where they make sense
Search ads can put you in front of parents who are looking right now, especially if you are new to an area or have open appointments to fill. We keep campaigns focused on the neighborhoods you serve and send each ad to a page built for that search, such as first visits or emergency care for kids. Facebook and Instagram can help local parents get to know your team before they need you. Ad spend is paid directly to Google or Meta, and every call and form is tracked, so you can see whether the ads are worth keeping. More detail is on our Google Ads page.
Pricing
Monthly plans start at $2,500, and ad spend is paid directly to Google or Meta. New websites are quoted based on scope. See our pricing for current website rates.