Reputation management for dental practices
Reviews are one of the first things people see when they look up a dentist. You cannot decide what patients write, but you can control how consistently you ask, how you reply, and whether you break the rules along the way. We set up and run a review process that is simple for your team, follows Google's policy and the FTC's review rule, and keeps private details out of every reply.
Asking every patient the same way
The most reliable way to get more reviews is to ask every patient, every time, the same way. We set up automatic review requests by text or email after visits, with a direct link to your Google review form. The request is short and polite. Your team does not have to remember to ask, and nobody has to decide who gets asked. That consistency matters, because asking only the patients who seem happy is against Google's rules.
Responding to reviews
Reply to reviews, good and bad, in a calm and general way. Thank people for positive reviews without repeating details about their care. For negative reviews, acknowledge the concern, do not argue, and invite the person to call the office to talk it through.
Never confirm that the reviewer is a patient, and never mention treatment, insurance or billing details in a public reply. The HHS Office for Civil Rights has settled cases with dental practices that disclosed patient information while replying to online reviews. We write replies for your approval, or we give your staff templates to use.
What Google and the FTC do not allow
Google's review policy does not allow businesses to offer payment, discounts or free services in exchange for reviews, to discourage negative reviews, to selectively ask for positive ones, or to ask for specific content in a review. That rules out review gating, where unhappy patients are steered to a private form and happy ones to Google.
Since October 2024, the FTC's rule on consumer reviews also bans fake reviews, buying reviews, incentives that depend on a review being positive, and using threats or intimidation to get a negative review taken down. We build your process inside these rules from the start, so you never have to undo it later.
Getting your team on board
Your front desk does not need to pitch reviews. A simple line at checkout, telling patients they will get a short text or email about their visit, is enough. Google also asks businesses not to push anyone to leave reviews while they are still in the office, so the request should come after the visit, on the patient's own time. We give your team the wording and set up the requests so nobody has to think about it.
Monitoring and flagging
We watch your Google reviews and the other review sites that matter in your area, and we alert your team when a new review needs attention. If a review seems to break Google's policies, such as spam, a conflict of interest or content about someone who was never a patient, we can flag it for Google to look at. Google makes the final decision, so we cannot promise a removal.
Tools versus a managed service
Review software can send requests and collect alerts. What it will not do is decide how to reply to a hard review, keep your listings accurate, or connect reviews to the rest of your marketing. Some practices only need a tool and a good set of templates. Others want someone to run it. We can set up the process and run it for you, or set it up and train your team.
How reviews connect to search
Reviews appear on your Google Business Profile, next to your hours, photos and services, so they are part of how patients judge you in Maps and local results. They also feed the public information that AI tools read when someone asks for a dentist nearby. This work connects to our dental SEO service, our local SEO guide and our AI search optimization work.
Pricing
Monthly plans start at $2,500, and ad spend, if any, is paid directly to Google or Meta. On a strategy call we will look at your current reviews and replies and explain how reputation management fits into your plan. See our pricing for what each plan includes.