Marketing for orthodontic practices
Orthodontic marketing has two audiences at once. Parents are picking an orthodontist for a child, and adults are deciding on treatment for themselves, often clear aligners. On top of that, many new patients still come from general dentists who refer to you. A plan built only around ad clicks misses two of those groups. We build orthodontic marketing that speaks to each one and tracks which of them actually book a consult.
How orthodontic marketing differs: parents, adults and referrals
Parents want to know if their child needs treatment now or later, what the first visit involves, how long treatment lasts, and how payment options work. They also care about convenience: hours, location and how easy it is to book. Adults are usually weighing appearance, time and cost, and many have already looked at at-home aligner companies. Referring dentists want to know their patients will be treated well and that they will hear back about progress.
Your website and ads should talk to each group in its own terms. One generic message for everyone tends to reach no one in particular.
Google Ads for braces and clear aligner searches
We run separate campaigns for braces, clear aligners and early treatment, each with its own landing page. That keeps each ad in line with the search and makes reporting clearer. We watch search terms closely and remove ones that do not fit, like jobs or at-home kits, so your budget goes to people who might book a consult. Ad spend is paid directly to Google. More on how we manage campaigns is on our Google Ads page.
Local SEO and Google Business Profile for orthodontists
Most orthodontic searches are local: "orthodontist near me," or "braces for kids" plus a town name. We make sure your Google Business Profile uses the right primary category, lists your treatments, shows current hours for each office, and has real photos. We build a page for each main treatment, such as braces, clear aligners, early treatment and adult orthodontics, so each search has a strong page to land on. The details are on our dental SEO page.
Consult booking and follow-up
The main goal of your website is to get a consult on the calendar. If you offer a complimentary first consult, say so clearly and early. We make booking simple on a phone, with online requests or scheduling where your software allows it.
After a consult, families often need time to talk it over. We set up text and email follow-up that answers common questions about payment options and timing and reminds them how to get started. Your team sees who is still deciding and when to reach out. Our funnels and CRM service covers how this works. A clear, fast website ties it together.
Keeping general dentist referrals strong
Referrals are often the base of an orthodontic practice, and nothing you do online should get in the way of them. We can help with the pieces that make referring easy: a referral page on your site and an online referral form. When you market directly to patients, we keep the message respectful of the general dentists who send you patients. A family who finds you on Google may still ask their dentist about you, and that dentist should recognize your name and feel good about the referral.
What we report each month
You get a monthly report with calls and forms by source, booked consults where we can match them, and the ads and pages that drove them. Where your team records how each patient heard about you, we keep referral patients separate from direct patients so you can see both sides. We tell you plainly what is working and what we are changing.
How to choose an orthodontic marketing agency
Ask who will run your account, how they track leads to consults, who owns the website and ad accounts, and what happens if you leave. Ask for examples you can check yourself. Be careful with anyone who guarantees rankings or a set number of new starts, because nobody controls Google. Our guide to choosing a dental marketing agency lists the questions we would ask.
Monthly plans start at $2,500, with ad spend paid directly to Google or Meta. See our pricing for current website rates.