Marketing for oral surgery practices
Most oral surgery practices are built on referrals from general dentists. Many patients also search on their own, especially for wisdom teeth and implants. The challenge is growing that direct side without making your referring dentists feel you are competing with them. We build oral surgery marketing that does both.
Referrals and direct patients
Your referring dentists want their patients treated well, sent back to them for ongoing care, and kept in the loop. Direct patients want to know what the procedure involves, whether you take their insurance, how sedation works, and how soon they can be seen. Good marketing serves both. Your website should make referring easy for dentists and booking easy for patients, and every message should make clear that you work alongside the patient's general dentist.
Search ads for surgical procedures
Some searches for oral surgery are urgent, like wisdom tooth pain or a broken tooth. Others are planned, like implants or corrective jaw surgery. We run separate campaigns for each so the ad and landing page fit what the person needs, and we keep urgent campaigns running during the hours your team can take calls. For implant campaigns we use the same approach as our dental implant marketing work. Ad spend is paid directly to Google, and every call and form is tracked. Our Google Ads page covers how we manage campaigns.
Local SEO for oral surgeons
Patients search for "oral surgeon near me" or "wisdom teeth removal" plus a town name. We make sure your Google Business Profile has the right categories and accurate hours for each office, and we build pages for your main procedures: wisdom teeth, implants, bone grafting, extractions, corrective jaw surgery and sedation. Each page explains the procedure, recovery and the first visit in plain words, using clinical details you approve. The rest of how we handle search is on our dental SEO page.
Pages that help patients get ready for surgery
Surgery makes people nervous. A patient who understands what will happen is more likely to book and less likely to cancel. Your procedure pages should cover what to expect on the day, sedation options, how long recovery usually takes as your surgeons describe it, and what to do before the appointment. Pre-op and post-op instructions that patients can open on a phone save your team calls. Keep them on your site, not only on paper, so a patient who lost the handout at 9 PM can still find them. A clear, fast website holds all of this together.
Insurance, sedation and cost questions
Oral surgery raises money questions general dentistry rarely does. Some procedures involve medical insurance as well as dental coverage, and sedation adds its own cost. Patients who cannot find answers tend to call with questions or put off booking. A clear page on insurance, payment and sedation options, with a script your front desk can use on the phone, cuts down on confusion. If you offer financing, say so and explain how to apply.
Keeping referring dentists engaged
Referring offices deserve the same care as patient marketing. Referring dentists notice how easy the handoff is and how quickly they hear back. We can build a referral page with an online referral form and set up a simple email update for referring offices about new services, new team members or new technology. When a patient finds you on Google, your site should still remind them to keep seeing their general dentist for regular care. That one line matters to the dentists who send you patients.
What we report each month
Many families plan wisdom teeth removal around school breaks, so we plan campaign timing and budget around those windows in your area. Each month you see calls and forms by source, which procedures patients ask about, and, where your team logs it, how many patients came from referrals and how many came from search. That helps you see whether direct marketing is adding new patients or just changing how existing referrals arrive. We tell you plainly what is working and what we are changing.
Pricing
Monthly plans start at $2,500, and ad spend is paid directly to Google or Meta. New websites and procedure content are quoted based on scope. See our pricing for current website rates.